Disney+ Video Inventory
In a monumental advancement for the world of digital advertising, Disney+ now makes its video inventory available for programmatic purchases on Amazon's Demand-Side Platform (DSP). This strategic move opens up a whole new avenue for marketers, providing access to a vast, engaged and diverse audience base that thrives on Disney+'s premium content.
What's New?
In the realm of programmatic advertising, where software is utilized to buy and sell digital advertising space, this partnership signals a significant shift in the industry. Amazon DSP users can now purchase video ad inventory on Disney+, Disney's on-demand, ad-free subscription video service, and serve their ads across a multitude of Disney+ originals, series, and movie content.
This groundbreaking collaboration not only gives advertisers access to Disney+'s premium video inventory but also allows them to strategically place advertisements by leveraging Amazon DSP's powerful targeting capabilities and extensive data insights.
Taking Programmatic Advertisements to a New Level
The roll-out of Disney+ video inventory on Amazon DSP is a game changer, primed to transform the advertising landscape. For the first time, marketers can tap into the rich, diverse viewer base of Disney+ and deliver customized, targeted ads.
By accessing Disney+'s premium video inventory programmatically, advertisers can make data-driven decisions, optimize campaigns in real-time, and truly harness the power of Amazon's industry-leading data analytics. This not only enhances visibility but also improves the chances of reaching the right audience at the right time with the right message.
Why Does It Matter?
Disney+ holds a unique position in the streaming space with its exclusive mix of branded entertainment including Pixar, Marvel, Star Wars, and National Geographic. With the vast audience base that Disney+ commands, advertisers have an opportunity to align their brands with these world-renowned content pillars.
Furthermore, Amazon DSP's advanced targeting capabilities, coupled with AI and Machine Learning algorithms, empower marketers to deliver more precise, personalized ads, contributing to better engagement rates, improved conversion, and higher return on ad spend (ROAS).
The Future of Advertising on Disney+
Given that Disney+ operates on a subscription model primarily devoid of advertisements, it's worth noting that the access to Disney+ video inventory on Amazon DSP will likely be limited to specified segments of content, ensuring the platform retains its premium, ad-free viewing experience for subscribers.
However, even with these limitations, the opportunity that lies within this partnership is enormous. As the first foray of Disney+ into programmatic advertising, this move is set to change the playing field, giving advertisers a chance to ride on the wave of highly engaging content and reach a broad, diverse and engaged viewer base.
Overall, the integration of Disney+ video inventory into Amazon DSP is a significant leap forward for programmatic advertising. As we move further into the era of data-driven decision making and personalized advertising, this partnership signifies the beginning of a new chapter, one that will undoubtedly shape the industry's future. So, for brands and marketers, the message is clear - it's time to put on those Mickey Mouse ears and harness the power of the House of Mouse like never before!
