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Banner ads are one of the most common forms of digital advertising and communication. They are typically rectangular images that are displayed on websites, social media platforms, and in mobile apps.

History of Banner Ads

The first banner ad was created in 1994 by a company called Hotwired for ATT, which was running a campaign around future technologies.
It was displayed for several months on hotwired.com.
History says it had a click through rate of around 44%, when today it’s hard to exceed 1%.

The first clickable banner obviously also involved the creation of the first landing page dedicated to an advertising campaign.


Banner ads can be placed in a variety of locations on websites and other digital platforms.

Benefits of banner ads

What explains the popularity of this format ?


Banner ads are a versatile and effective form of digital advertising. They can be used to reach a large number of users, target specific audiences, and track results. If you are looking for a cost-effective way to reach your target audience, banner ads should be a consideration.

Contact us today to learn more about how we can help you create and execute a successful banner advertising campaign.

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